Consider why using promotional products is crucial for business.
Finding the right marketing mix is a challenge for most small businesses. Marketing and advertising can be expensive and if not done right, you end up wasting money on advertising that doesn’t work.
In the digital era, most entrepreneurs are downplaying the significance of traditional means of marketing. Instead of realizing that each method has its own unique purpose and niche within which it’s effective, they start looking at the world through figures, ROI and demographic instead of focusing on the bigger picture. The truth is that it’s only so far each marketing technique can take you on its own so, in order to get the most out of your marketing, you need to combine different methods. That being said, here are five reasons why promotional products are still crucial for business.
Availability on different formats
The first thing you get by making promotional products is the availability of your company’s logo and brand name on different formats. Sure, you want your logo to act as the icon of your app and stand in the corner of your website but you don’t want it to be associated with this exclusively. Namely, you want your logo to stand for your company and your entire brand, not just your app. Therefore, you need to diversify its use, and promotional products might just be an ideal opportunity for you to do so.
This is in agreement with the rule of seven, the age-old principle which claims that in order for a visitor to become a customer, they need to encounter your brand on seven different occasions. Nevertheless, it’s still debated whether seeing the same YouTube ad seven times in a row counts as seven separate occasions. On the other hand, seeing a YouTube and a Facebook ad combined with a billboard and a passer-by wearing a T-shirt with your company’s logo on it creates a completely different set of circumstances.
Another reason why going for promotional products is such a good idea is due to the fact that it helps you generate value in the simplest, most reliable way possible. Think about it, a piece of content may be instructional or entertaining to some, yet it might be completely irrelevant and dull to others. This is almost never the case with promotional products. For instance, a branded 8 GB USB drive is a universally useful item, regardless of the logo printed on it. Same goes for t-shirts, hats and umbrellas. As for the cost-efficiency of this method, reliable designers of promotional products in Australia offer a discount on bulk orders. Needless to say, this is exactly what you need.
Alternative to business card
While, in some cultures, business cards can have a pivotal, almost ritualistic meaning, in the western world, they no longer hold nearly as high value as they used to. Not a lot of businessmen carry a business card holder, nowadays, and there is only so much room in the wallet. On the other hand, there’s always a room in your home, office or even storage for a promotional product. In other words, in the 21st century, unless it’s mandated by the local business etiquette, the choice of promotional product vs. business card should always go in favor of promotional products (especially in terms of ROI).
Method of staying unique
Another outstanding feature of promotional products is the fact that they give you a method of creating a unique form of marketing outreach. By merely choosing a format that differs from those used by your competitors you can immediately get a shot at standing out. Combine that with a well-targeted, hand-tailored content and this will give you an incredibly potent outreach system.
Boosting relationship with your clients
Promotional products aren’t just there to steer some attention your way; in fact, they can also act as a reward for the loyalty of your already existing client base. This is particularly important when you consider two important marketing facts. First, it costs substantially less to keep a client than to attract a new one. Second, a small portion of your return customers is responsible for almost 40 percent of your entire profit. Of course, the latter might not be true if your products are one-time purchases like exercise equipment or chess sets.
Improving your brand exposure
Finally, every single person that walks around with your branded t-shirt, umbrella or hat is spreading the word of your brand to everyone they encounter. In a way, by using promotional products, you’re practically turning every single one of your clients into a walking billboard. If your product comes up in a conversation, you might even get a word of mouth (WOM) referral. All in all, this is something that you pay for one time and then keep enjoying the benefits for months and years to come.
At the end of the day, promotional products can easily be integrated into your overall marketing strategy, making a homogenous system of effortless self-promotion. So, instead of dealing with the dilemma of whether to go for digital or traditional marketing, why not simply go for both? The greater the diversity of methods, the bigger the reach.
Claudia Paisley Propp, graduated journalist, digital marketing lover, based in Sydney. Copywriting, Online Marketing… Lets just say – Communication in all shapes and sizes is her passion and what she does best. She is that lucky girl who gets to live her dream. Here to share her knowledge and write about latest trends in (social) media that can help small businesses grow really big. Writes for Bizzmark blog.
On a final note
When you use every opportunity to promote your business you begin to build a strong brand that resonates with your target audience.
In a Nutshell
- There are a wide range of promotional products to promote your brand.
- In order for a visitor to become a customer, they need to encounter your brand on seven different occasions.
- Promotional products help generate value in the simplest most reliable way possible
- People love to receive something for free that adds value to their way of life.
- Promotional products can have more impact that a business card.
- It’s a way of being unique and memorable.
- They act as a reward for your loyal customer base.
- Promotional products improve your brand exposure.
- Promotional products can easily be integrated into your overarching marketing strategy.