It is not easy being an entrepreneur, however for those who succeed, it is the journey of a lifetime and incredibly rewarding. If you are thinking of starting your own business, here are 9 big mistakes entrepreneurs make you should avoid.
Sales and Marketing
Did you also know that success or failure is a choice? Choosing to succeed requires a focus on personal development where suddenly you become empowered to choose success over failure.
Many use networking as a sales and marketing tool to generate leads and they fail miserably. Their approach is like shaking hands with a wet fish.
Buyers and sellers often have different personalities. When you adapt your personality style to suit the buyer during the sales process, you are far more likely to achieve better results.
Finding the right marketing mix is a challenge for most small businesses. Marketing and advertising can be expensive and if not done right, you end up wasting money on advertising that doesn’t work.
Business development is not an event, it’s a process. The basis is about creating long term growth opportunities yet many in small business confuse sales with business development. Understanding the difference means success or failure in business.
Throwing money at an unplanned advertising campaign hoping your marketing message sticks is a waste of money. Taking a targeted approach results in a better return on investment.
Why spend money on sales and marketing to new prospects only to lose them with poor management practices. These 7 crazy excuses for losing sales are easily fixed with a little focus.
Discounting your price is an attack on your bottom line. Often buyers are just trying it on. Learn how to hold you price without discounting and profit.
Not all clients are worth spending your time and money on. Some of the most difficult clients you will ever have are the ones who want something for nothing. Don’t be afraid to fire them as a client.