It is not easy being an entrepreneur, however for those who succeed, it is the journey of a lifetime and incredibly rewarding. If you are thinking of starting your own business, here are 9 big mistakes entrepreneurs make you should avoid.
Many use networking as a sales and marketing tool to generate leads and they fail miserably. Their approach is like shaking hands with a wet fish.
Finding the right marketing mix is a challenge for most small businesses. Marketing and advertising can be expensive and if not done right, you end up wasting money on advertising that doesn’t work.
Networking is the art of making personal connections and is a vital component of your overarching marketing strategy. Effective networking gives you the ability to achieve more than just about any other promotional or marketing activity you choose to engage in.
Business development is not an event, it’s a process. The basis is about creating long term growth opportunities yet many in small business confuse sales with business development. Understanding the difference means success or failure in business.
Hiring the wrong type of salesperson is like expecting a duck to climb trees. You must first examine the needs of the business, create the role then recruit against the expectations of the role.
Why spend money on sales and marketing to new prospects only to lose them with poor management practices. These 7 crazy excuses for losing sales are easily fixed with a little focus.
Not all sales prospects are alike. In order to close more sales, you need to identify their social and learning styles and adjust your style to match to close more sales.
People don’t buy from people they don’t trust. Without establishing credibility with a new sales prospect you will fail to close the sale.
Employees think they should come first and business owners think the customer should come first. Getting this wrong could mean losing the customer to your competitors.