Business development is not an event, it’s a process. The basis is about creating long term growth opportunities yet many in small business confuse sales with business development. Understanding the difference means success or failure in business.
Hiring the wrong type of salesperson is like expecting a duck to climb trees. You must first examine the needs of the business, create the role then recruit against the expectations of the role.
Not all sales people are equal. Depending on the complexity of the sales environment, different skill sets are required. When you hire the right person for the job, you are far more likely to enjoy sales success.
Because of the many automated tools available for communicating on social media, it’s easy to forget people buy from people not robots. Here’s how to improve your social media messages.
Networking is a cost effective way to grow your business exponentially by tapping into extended networks of your connections. People buy from people not companies.
“Don’t have time to network” you might say. But can you afford not to? The number one reason people don’t attend networking events is because of Fear. This post will help you overcome that fear.