Sales skills are not just for salespeople; learning how to sell yourself and your ideas are good for your personal life, career, business, and adds to your future net worth. Find out why sales skills help you succeed in your personal and professional life.
Sales and Marketing
Buyers and sellers often have different personalities. When you adapt your personality style to suit the buyer during the sales process, you are far more likely to achieve better results.
Building rapport is the number one skill needed in sales. Once you master the art of getting into rapport, you will significantly increase your ability to make meaningful connections to generate sales leads and referral business.
Finding the right marketing mix is a challenge for most small businesses. Marketing and advertising can be expensive and if not done right, you end up wasting money on advertising that doesn’t work.
Throwing money at an unplanned advertising campaign hoping your marketing message sticks is a waste of money. Taking a targeted approach results in a better return on investment.
Not all clients are worth spending your time and money on. Some of the most difficult clients you will ever have are the ones who want something for nothing. Don’t be afraid to fire them as a client.
Not all sales prospects are alike. In order to close more sales, you need to identify their social and learning styles and adjust your style to match to close more sales.
People don’t buy from people they don’t trust. Without establishing credibility with a new sales prospect you will fail to close the sale.
While a big business can outgun a small business with marketing and advertising budgets, small business entrepreneurs have a number of advantages that allow them to compete profitably.
We are seeing the rise of a new kind of a sales team – a sales team that does not share an office and whose boss is not physically behind them, overseeing their every step. This presents special challenges for a sales manager.